If your company or nonprofit needs help with Google Ads, this page may help you sort out just how much help you need.
At the bottom of the page is a tool that will help you estimate how many hours you will need for your Google Ads campaign.
Since I know many of these terms are unfamiliar to my clients, I’ve provided some sample plans that explain a bit more about what a Google Ads campaign might look like.
Digital Marketing with Google Ads Launch Pad
In this scenario, you already have Google Ads setup and linked to your website, but perhaps it has been neglected for a while or you want to start fresh with a new campaign.
Expand to view Sample tasks and time estimate
- Consultation – We meet to discuss your goals and needs. Determine what you’ve tried in the past and what setbacks you encountered.
- Review of Current Google Ads Setup – I analyze the current ads reports to determine what’s working, what can be improved, and new opportunities to grow the brand. Also includes setting up all your accounts.
- Keyword Research – Keyword research is vital to identify what topics your audience is searching for. At least two hours of research is advised as more time researching up front ensures money spent on ads is well-directed.
- Landing Page(s) for Digital Ads – I partner with your staff to build at least one new landing page to capture traffic based on particular searches. This page will include a sign up for an appointment as well as a link to join the mailing list.
- New Google Ads Campaign – New ads to drive traffic to the new landing page.
- Conversion Tracking in Google Ads – I add code inside the website that will keep track of conversions, such as signing up for a consultation or mailing list. Essential for keeping track of which ads are profitable.
Estimate: 5-7 hours
This campaign is for someone who already has already run several successful Google Ads campaigns, and wants to explore remarketing. A remarketing campaign targets people who’ve previously visited the site before. Remarketing is a powerful tool—compared to a regular website visitor, one who is retargeted via advertising is 70% more likely to convert on an offer. Tasks such as:
Expand to view Sample tasks and time estimate
- Google Ads Pixel Setup for Remarketing Campaign – I add code to the website that will keep track of IP addresses that have visited the site. We can export this list and advertise to these visitors again later (remarketing).
- Display Ad Design – Several variations of display ads to show to previous visitors of the site. Because remarketing is not based on search queries, these are a completely different type of ad that requires graphic design work. Variations are important to test which ads perform best.
- Google Ads Remarketing Ad Setup – Creating the actual campaign within Google Ads to target people who have previously visited the website before.
Estimate: 4-6 hours
Site and Competitor Analysis
Often the issue standing in the way of advertising success isn’t the ads at all—it’s the website they’re being sent to! This approach looks at the website and gathers data from similar sites to determine the best approaches for improving conversions and gaining leads.
Expand to view Sample tasks and time estimate
- SEO Site Audit – Overall review of your existing website and areas it can be improved to increase traffic. It would also be wise to review the analytics (traffic data) provided by your website to see where your current traffic is coming from. This is combined with data from SEO tools that point to areas in your HTML, content and keywords that are lacking.
- Analyzing Data – After the initial research, I must organize and compile the data. I then analyze this data to determine the best next steps to improve the site and improve traffic.
- SEO Improvements to Home Page – First actions to improve headings, alt tags, page load speed, mobile performance or any other areas that may be negatively impacting traffic.
- Competitive Research – I use industry tools to research your competitor’s keywords and ad campaigns. I look at their websites and sign up for their mailing lists. Tools such as keyword gap analysis can enable us to identify keywords your competitors rank for that you don’t.
Time estimate: 4-6 hours
Those are just a few examples of how campaigns can be organized. You don’t have to decide now exactly what you need—I’ll help you sort that out. You can use the tool below to select various services to get a sense of how many hours you’ll want to fund.